Day 1: Scope Management
You are working in the product org of an e-commerce tech startup that sells pet food online. The Chief Product Officer wants you to scope out a customer sign-up process that drives customer acquisition and reduces onboarding time. You have limited resources and are under pressure to deliver the first results within two weeks. How do you scope out the project?
1. Establish a process
- Define an intake path for input in a project charter to gather any relevant information about customer acquisition initiatives and onboarding product features in one location.
- Review data points that help you understand the biggest areas for customer acquisition improvements and a better customer onboarding experience.
- Explain how you prioritize initiatives from the project charter (e.g., by leveraging qualitative arguments from your data analysis) to convince stakeholders that you have a consistent process for prioritization.
2. Collect requirements
- Conduct expert interviews with functional heads to learn more about the customer acquisition cost drivers. What is the perspective of the Head of Finance; what does the Chief Marketing Officer have to say?
- Review documents (e.g., Quarterly Reports) to identify trends and potential bottlenecks in your company’s customer acquisition funnel and enrich your requirements with data points.
- Document the requirements in one matrix and prioritize them with clear criteria (e.g., potential cost reduction, potential increase in revenue, etc.)
3. Collect requirements
- Leverage the requirements you collected to write your project scope statement. Don’t forget to review this document with your manager and key stakeholders to get feedback and reach alignment.
4. Create your roadmap
- Create one overall roadmap that summarizes the in-scope elements that made it through your prioritization process. Quantify the impact of each feature/initiative and allocate resources against it. For instance, you can justify higher investments in a new product feature that helps customers to sign up within seconds if you can show a high projected impact (e.g., increase in onboarded customers by 25% MoM).
- Maintain sub-roadmaps for smaller workstreams (e.g., one roadmap for customer acquisition initiatives, one roadmap for onboarding time initiatives) to ensure the individual work streams remain manageable.
5. Get buy-in on the roadmap and manage the scope throughout the execution phase
- Conduct monthly roadmap reviews to ensure stakeholders understand if anything in your prioritization approach changes. And don’t forget to actively manage your scope during the execution phase!